Fcuk

French Connection UK, also known as fcuk, was founded by Stephen Marks in London in England in 1972. fcuk has specialized in the fashion retail sector, selling clothes, shoes, accessories and a small selection of beauty products for women and men. fcuk offer fashion clothing in the upper mid price sector in order to distinguish the brand from cheaper competitors but to still be affordable. The brand is globally successful.
fcuk, then called French Connection UK, discovered the (in)famous acronym (fcuk) in 1997 and has since then used the controversy around it to rebrand their clothes and stores and to create publicity which in return boosted sales. The manufacture of shirts with controversial slogans that centered around the acronym ‘fcuk’ printed on them have been bestsellers for years. Still, some puns have been deemed inappropriate and have been pulled by the label.